gila river hotels & casinos: you do you 3
cross-platform
gold + silver + bronze addy winner
Through vivid colors, compelling words, and a stylized approach, You Do You’s third evolution projected a unique message showcasing the benefits of embarking on a personal retreat and reclaiming one’s time back. This campaign motivated guests to capture their very own private, well-deserved indulgence and reclaim what was rightfully theirs – ‘me’ time.
Evidence of our success has been demonstrated in record-setting gaming revenues, attracting new and younger audiences, and converting new people to our loyalty program.
We were able to successfully bring the CMO’s vision to life in a way that exceeded his expectations. Not only did we gain the leadership position in the market, but we effectively changed people’s behavior and gained loyal advocates in the process.
