virgin hotels: us. unstoppable.

cross-platform

3 gold + 1 silver addy award winner

Virgin Hotels Las Vegas set out on a mission to break through the velvet rope barrier of Las Vegas. To provide a proper introduction, OH Partners needed to create a buzz booming with anticipation, surprise, delight, and a deeper message of inclusivity. “Us. Unstoppable.” rose to the occasion through TV, digital banner ads and outdoor boards, alongside brand collateral, website and social media. Their unwavering “inclusivity for all” mantra shined bright, proving that the unconventional vibe of Virgin Hotels is the future of Las Vegas.