virgin hotels: free to be

silver + bronze addy award winner

To introduce Virgin Hotels' loyalty program, The Know, we visually represented how membership feels, along with tactical messaging on what it entails. In a cheeky, vivid campaign we showed how guests are “Free To Be” themselves and are rewarded for it, ultimately fulfilling the brand promise that everyone leaves feeling better than when they arrived. 

you don’t owe us a thing for being you.